Client
Overview
Our client specializes in selling heavy-duty trucks, trailers, and transportation equipment. They also offer truck repairs and custom modifications tailored to unique business needs. From Moffett kit installations to other piggyback components, their team delivers reliable solutions for hauling operations. Their reputation is built on certified expertise and outstanding customer service within their region.
The
Objective
Despite building a custom website in-house, the client struggled to generate traffic and leads. Their site lacked visibility, and local competitors were capturing their market share. With a highly region-specific service, they needed to boost brand presence and attract qualified leads online. Establishing a strong digital footprint was essential for positioning their brand to win larger, high-value projects in the trucking sector.
Our Digital
Marketing Solution
Serpistan optimized the client’s SEO with targeted keywords and engaging, high-performing content. We used this content in Google Ads to drive qualified leads. Our team enhanced their Google My Business profile and improved website UI/UX for better traffic and engagement. On the PPC side, we replaced irrelevant keywords, created better ad copies, and shifted to call ads—leading to higher conversions and more leads.
Step List
How We Did It
-
SEO Strategy
-
Keyword Research
-
On-Page SEO
-
Link Building
-
Competitor Analysis
-
Content Marketing
-
Market Research
-
Google Ads
The Results
Real Growth. Real Numbers.
Serpistan’s strategy delivered a 303.33% increase in qualified leads within just one year. Organic website traffic rose by 101.13%, driven by improved keyword rankings and high-quality backlinks. With a targeted, data-driven approach, the client saw a major boost in visibility and conversions—solidifying their online presence and earning us another satisfied partner.
Spend Less
Earn More
Our content strategy significantly boosted click-through rates with precise, targeted messaging that kept users engaged. This led to lower bounce rates and improved search engine rankings for the client.
On the PPC front, we reduced cost-per-lead by 75.04% while increasing the conversion rate by 232.98%. By refining keyword targeting, we attracted more qualified leads—maximizing ROI with smarter spending.
OUR Platform Expertise
