Summary
PeptaSupply, a European e-commerce store for peptides and research products, wanted more organic traffic across five markets. SERPISTAN localized titles, meta descriptions and product content for Germany, Italy, France, Spain and the Netherlands. Organic clicks grew from 419 to 2,200 in 28 days, with no ad spend.
Written by Suleman Khan, SEO Specialist, reviewed by Suhail Ashraf, Founder & CEO · Updated October 2026
01
About the client
PeptaSupply is an online store selling peptides and research products to customers in Germany, Italy, France, Spain and the Netherlands. The store needed to be found in each market’s own search results, in each market’s own language and search terms, without relying on paid advertising.
02
The challenge
Organic search was bringing in around 400 clicks in 28 days across five markets, and product pages weren’t localized for how shoppers search in each country.
Around 400 organic clicks in 28 days across five markets
Product and category pages not localized for each country
Titles and meta descriptions that didn’t match local search terms
A goal of growing without relying on paid ads
03
Goals we agreed
Grow organic clicks and impressions in all five markets
Localize product and category pages for each country
Grow without relying on ad spend
04
Strategy and delivery
Start
Audit and research
✓ Technical SEO audit
✓ Keyword research for each market
✓ Competitor research
✓ Search Console and GA4 baseline
Core work
Localized on-page SEO
✓ 138 meta titles and descriptions by market
✓ 23+ product pages optimized
✓ Headings and product copy
✓ Internal linking
28 days
Results window
✓ Organic clicks 419 → 2,200
✓ Impressions 19.7K → 76.1K
✓ Active users 600 → 6.8K
✓ No ad spend
Ongoing
Reporting and iteration
✓ Monthly reporting
✓ Per-market performance tracking
✓ New pages and content
✓ Quarterly strategy reviews
05
Evidence from Search Console and GA4
Before: 419 organic clicks, Search Console at the start of the campaign.
After: 2,200 organic clicks, Search Console after 28 days.
Before: 19.7K impressions, Search visibility at the start.
After: 76.1K impressions, Search visibility after 28 days.
06
Before and after
| Metric | Before | After | Change |
|---|---|---|---|
| Organic clicks | 419 | 2,200 | 5.2x |
| Impressions | 19.7K | 76.1K | +286% |
| Active users | 600 | 6.8K | +1,033% |
| Revenue | £1K | £20K | 20x |
| Localized meta titles & descriptions | — | 138 | 5 markets |
In the client's words
“Working with Serpistan has made it easier for us to get the digital marketing support we need.”
Setan, Owner, Peptide Supply
07
What made the difference
Localize, don't just translate
Titles and descriptions were written for how shoppers search in each country.
Metadata is a fast lever
Rewriting 138 titles and descriptions moved clicks within the first month.
Measure each market
Tracking every country separately showed where to focus next.
Tools we used
Google Search Console
Ahrefs / Semrush
Screaming Frog
Looker Studio
Schema.org
Services used: White Label SEO →Content Writing →Peptide marketing →
