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White Label Web Development
WordPress, Shopify and custom builds delivered under your agency’s brand. Every site is fast, secure and easy for your clients to manage.
No SERPISTAN branding
Partner pricing
Dedicated project manager
What is white label web development?
SERPISTAN builds websites for agencies to resell on WordPress, WooCommerce and Shopify, working from your approved designs or our own. We deliver unbranded, tested sites with speed, technical SEO and handover documentation included.
Written by the SERPISTAN team, reviewed by Suhail Ashraf, Founder & CEO · Updated October 2026
Key facts
Service
White Label Web Development
For
Agencies & consultants
Pricing
Partner rates
Delivery
Unbranded, under your name
What’s included
Everything in our Web Development service
01
WordPress builds
Elementor or custom ACF themes, whichever suits the project.
02
E-commerce
Shopify and WooCommerce stores with payments and shipping.
03
Responsive front-end
Pixel-accurate builds that work on every screen.
04
Speed & Core Web Vitals
Performance budgets, caching and image optimisation.
05
Integrations
CRM, forms, booking, payments and analytics.
06
Technical SEO setup
Clean URLs, schema, sitemaps and 301 redirects.
07
Security & backups
Hardening, SSL and automated backups.
08
Maintenance & support
Updates, fixes and small changes after launch.
Process
How white label web development works
You sell & brief us
Win the project, share the brief and client brand.
We deliver, unbranded
Our team does the work to your standards and deadlines.
You review
Approve or request changes before anything reaches your client.
Your client receives it
Presented as your agency’s work, with your branding.
Our delivery stages:
Scope & plan
Build
QA & speed
Launch & handover
Pricing
Partner pricing for agencies
Partner rates in PKR, with USD as a guide. You set your own client pricing. Invoices are shared once you place an order.
Starter website
Up to 10 pages or 10 products
From
PKR 40k
≈ $140
Home, About, Services & Contact, or shop pages
Layout designed before build
WordPress + ACF for fast loading
Brand guidelines + 6 images
Mobile-responsive on every device
2 revision rounds
7 days support after launch
Most popular
Growth website
Up to 20 pages or 40 products
From
PKR 70k
≈ $245
Up to 7 main pages custom-designed
Logo + brand guidelines
10+ images
Speed & on-page SEO setup
Contact forms & tracking
2 revision rounds
30 days support after launch
Custom build
Complex sites & apps
Custom quote
Custom functionality
Third-party integrations
Larger catalogues & portals
Our work
Web Development projects we've delivered
Fundi Bora Services: services page, built and live
Glam Wallets: product page with cash on delivery and WhatsApp ordering
Wild Leathers: product page with made-to-measure sizing
Felicity Insurance Services: services page, built and live
Fundi Bora Services: home, services and quote pages
Glam Wallets: mobile store
Tools we use:
WordPress
ACF Pro
WooCommerce
Shopify
JavaScript
Cloudflare
Project spotlight
How we designed and built these projects
Every project starts with design and research. When the client is ready, the same team builds it. Fundi Bora Services signed up for development after seeing their design.
Fundi Bora Services
Home-services marketplace · Kenya
Discovery call
Brand guidelines
UI/UX design
SEO, AEO & GEO structure
Web development
Pages designed (11)
Home
Services
Service detail (Plumbing)
Get a Quote, with error states
Request received
How it works
About us
Contact
Fundi Member Club sign-up
Registration under review
Fundi login
Key features
Quote request form with job details and photo upload
Call and WhatsApp buttons on every page
A separate sign-up flow for fundis to join, register and log in
Every page designed for mobile and desktop
After approving the design, Fundi Bora Services signed up with SERPISTAN for the development as well.
Glam Wallets
Handbag e-commerce store · Pakistan
Discovery call
Brand guidelines
UI/UX design
SEO, AEO & GEO structure
Web development
Pages designed (4)
Home
Category pages (shoulder, tote, cross-body bags and more)
Product page
Cart
Key features
Cash on delivery and nationwide shipping across Pakistan
Order on WhatsApp straight from the product page
Colour swatches and photo gallery on every product
Delivery cost shown by region in the cart
UI/UX design and development by SERPISTAN, now live at glamwallets.com.
Wild Leathers
Leather fashion store · Ships to the UK, US & EU
Discovery call
Brand guidelines
UI/UX design
SEO, AEO & GEO structure
Web development
Pages designed (6)
Home
Women, Men & Leather collections
Product page
Size guide
Cart
About & contact
Key features
Free made-to-measure option on every jacket
Size selector and size guide on product pages
Language switcher with shipping and duties explained
Image-led editorial layout for a premium brand feel
UI/UX design and development by SERPISTAN, now live at wildleathers.com.
Felicity Insurance Services
Insurance agency website · Southern California, USA
Discovery call
UI/UX design
SEO, AEO & GEO structure
Web development
Page builder setup
Pages designed (8)
Home
Services
Insurance service pages (auto, homeowners, renters, motorcycle, commercial auto, business and more)
Service areas
Locations
Resources
About
Contact
Key features
Free quote form in the hero of every key page
Click-to-call buttons throughout the site
Service and location pages built for local search
Built with a page builder so the team can edit every page
Website development by SERPISTAN, now live at felicityinsure.com.
Plants Parlour
Plant e-commerce store · Lahore, Pakistan
Discovery call
Brand guidelines
UI/UX design
SEO, AEO & GEO structure
Pages designed (12)
Home
Category archive
Product page, with special-cargo and free-delivery variants
Search states
Cart
Checkout and order received
My wishlists
My account
Plant Library
Plant care article
Contact us
About and policies
Key features
WooCommerce-ready product, cart and checkout flows
Plant Library care guides structured for search and AI answers
Wishlists and a customer account area
Delivery rules shown clearly on product pages
Harbourlight Stays
Holiday accommodation booking · Byron Bay, Australia
Discovery call
Brand guidelines & design system
UI/UX design
SEO, AEO & GEO structure
Pages designed (11)
Design system (Coastal Teal)
Homepage
Explore stays
Property detail
Checkout
Booking confirmation
About us
Contact
Owner portal
Booking Manager (WordPress admin)
Reusable header, footer and property card
Key features
Date and guest search with live availability
Property pages with gallery, amenities and pricing
Checkout and booking confirmation flow
Owner portal and a WordPress booking manager
How we delivered it, step by step
Discovery call
We meet the client to understand the business, the audience, the must-have features and what the website needs to achieve.
SERPISTAN team
Brief to the team
Our marketing manager turns the call into a written brief and passes every requirement to the design and SEO team.
Marketing manager
Colour & brand research
The team researches the market and competitors to find the colours, type and style that will work best for the client’s audience.
Design team
Brand guidelines
We create brand guidelines covering logo use, colours, typography and UI style, and share them with the client for sign-off.
Design team
SEO, AEO & GEO structure
Our founder Suhail Ashraf and SEO specialist Suleman Khan research the market and plan a page structure that works for search, answer engines and AI, covering headings, sections, FAQs and internal links. Then they guide the designer.
Suhail Ashraf · Founder & CEO
UI/UX design
Our designer designs every page for desktop and mobile from the brand guidelines, the client’s features and the SEO structure.
Zohaib · Designer
Review & approval
We share the designs with the client, collect feedback and refine until everything is approved.
Client + SERPISTAN
Final version shared
The approved final designs are shared with the client, ready to build by our team or theirs.
SERPISTAN team
Development & launch
Approved designs are built, tested on every device and launched, as we did for Fundi Bora Services.
Development team
Every design shown on this page was created by SERPISTAN and is displayed with our clients’ authorisation. SERPISTAN® is a registered company and a registered trademark.
Why SERPISTAN
Why agencies outsource web development to SERPISTAN
No SERPISTAN branding
Files, reports and emails go out under your agency’s name.
One point of contact
A project manager who knows your clients and deadlines.
Partner pricing
Wholesale rates so you keep a healthy margin.
Scale up or down
Add capacity when you win work, without hiring.
What clients say
Client success story
Client success story: Ibrar Ahmed, leather brand (UK)
Client success story: Hermain Leathers
Add web development to your agency without hiring
Tell us about your clients. We’ll scope it on a free 20-minute call.
Free consultation
Tell us about your project
Tell us about your clients. We’ll scope it on a free 20-minute call.
Address
Office #316, 3rd Floor, Al-Hafeez Executive, Gulberg III, Lahore 54000
Hours
Available 24/7 · office visits by appointment
Book a free 20-minute consultation
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White Label Web Development: FAQs
Which platforms do you build on?
WordPress (Elementor or custom ACF themes), WooCommerce and Shopify, plus custom development where a project needs it.
How long does a website build take?
Most 5–10 page websites are built in 1–2 weeks from approved designs.
Can I edit the website myself?
Yes. We build editable blocks and provide a short training session and written guide at handover.
Will my rankings be affected by a new website?
We map every old URL to its new page with 301 redirects and check technical SEO before launch to protect existing rankings.
Is support included after launch?
Yes, 7 days of support on the Starter package and 30 days on Growth. Ongoing maintenance can be quoted after that.
Will my clients know you are involved?
No. Everything is delivered without SERPISTAN branding, and you stay the only point of contact for your client.
Can I set my own prices?
Yes. You pay partner rates and set your own client pricing.
