Summary
Fundi Bora Services connects customers in Kenya with vetted tradespeople (“fundis”). SERPISTAN ran discovery, created the brand guidelines, designed every page for mobile and desktop and, after the client approved the design, built and launched the website.
Written by the SERPISTAN team, reviewed by Suhail Ashraf, Founder & CEO · Updated October 2026
01
About the client
Fundi Bora Services is a home-services company in Kenya serving Mombasa, Nairobi and Nakuru. Customers request a job, the team matches them with a vetted fundi and manages the work until it is done. Tradespeople can also join the Fundi Member Club to get more work.
02
The challenge
The client needed a trustworthy way for customers to request a vetted fundi, and a separate path for tradespeople to join, all working smoothly on mobile.
Customers needed to trust who would arrive at their door
Quote requests had to capture job details clearly
Fundis needed their own sign-up and login flow
Most visitors browse on their phones
03
Goals we agreed
Make requesting a vetted fundi quick and clear
Give fundis a simple way to join and log in
Launch a fast, mobile-first website
04
Process and build
Step 1
Discovery and brand
✓ Discovery call with the client
✓ Brief passed to the team
✓ Colour and brand research
✓ Brand guidelines shared for sign-off
Step 2
SEO structure and UX
✓ SEO, AEO and GEO page structure
✓ Sitemap and page list
✓ Quote and sign-up journeys
✓ Mobile-first layouts
Step 3
UI design and approval
✓ 11 pages designed for desktop and mobile
✓ Client review and feedback
✓ Final design approved
✓ Client signs up for development
Step 4
Development and launch
✓ Build from the approved design
✓ Quote and registration forms
✓ Device testing
✓ Launch
05
Screens from the live site
Homepage: Desktop and mobile.
Key pages: Home, services and quote pages.
Services: 21 services grouped by category.
Mobile: Home, services and quote on mobile.
07
What made the difference
Brand first, then pages
Agreeing the brand guidelines early kept every page consistent.
SEO structure before design
Planning headings, sections and FAQs first meant the design was search-ready from day one.
Approval before code
Building only from an approved design kept development fast and on scope.
What we used
Figma
Brand guidelines
Mobile-first responsive build
Hostinger
Services used: Web Development →Web Design →White Label SEO →
