Roofing

London roofing company: #1 for “roof repair London”

A London roofer wanted more enquiries from local Google searches. Focused local SEO took the site to #1 for “roof repair London” and “flat roof repair London”, with conversions up 31.6%.

Client

London roofing company

Industry

Roofing

Market

London, UK

Focus

Local SEO

Services delivered

for “roof repair London” and “flat roof repair London”

+23.8%

Organic clicks (566)

+31.6%

Conversions (1.1K)

Client background

A roofing company serving London, offering roof repairs, flat roofs and replacements. Most new customers find roofers on Google, so the business wanted to win more enquiries from local searches.

The challenge

The site wasn’t ranking at the top for its most valuable searches, such as “roof repair London”, and organic search wasn’t producing as many calls and form enquiries as it could.

Strategy

Focus on the highest-value local terms (roof repair and flat roof repair in London) with stronger service pages, consistent local signals and steady authority building.

Services delivered

Local SEO and on-page SEO, delivered by SERPISTAN, with monthly reporting on rankings, clicks and conversions.

Implementation

Priority service pages were improved around what local customers search for, local listings were kept consistent, and internal links pointed to the pages that matter most. Results were reviewed every month.

Results

#1 for “roof repair London” and “flat roof repair London”. Organic clicks up 23.8% to 566, impressions up 15.6% to 81.9K, conversions up 31.6% to 1.1K and sessions up 24.1% to 25K, with organic search now 58.1% of all sessions.